Interview: Zeynib Morsi

Bahna, Egypt

Personal Background
(personal background of the person interviewed, not too much detailed, it depends on the context).

Zeineb has been making cream, milk based foods, and most notably ice cream for the past 10 years. She moved to Alexandria as it is considered the capital of Egypt for ice-cream. Thus she left her village of Benha in order to start her own business and to learn from local producers. Eventually she set up a flourishing and successful business.


Description of the environment where one of the activities listed above takes place:
(Please, specify: 1 – name of the local area, 2 – if it’s a place well-known for a specific activity and – if so – which one; 4 – information about plants and landscape related to Mediterranean environment linked to the activity; 5 – any relevant information linked to the research). If it’s possible, take pictures/shoot video of this place.

Zeynep’s shop is the primary venue for her production but she also works from home. The area where she works is full of different people, from tourists to fisherman, and all of them gather together in front of her shop from time to time.

As already mentioned Alexandria as it is considered the capital of Egypt for ice-cream and indeed ice cream has been made there for over 100 years.


Description of the technique/method/practice implemented. Please, specify – if it’s the case – the timing, the steps and the aim of the activity (to have more material: pictures + video shooting of the usage if it’s possible).

She makes ice cream using traditional, non-electronic methods – which include various metal vats where the cream is mixed with fresh fruit to provide something akin to gelato


List of natural products (fruits, vegetables, plants, fish and so on) depending on the activity/the activity is done for and related to the Mediterranean Diet. Promotion of the territory. Promotion of biodiver Promotion of slow and 0% consumptionif it’s the case, how the 0 Km production is working at local level: Region, if it’s a place famous for a specific activity, why and so?

Cream, milk and fresh fruit.


If it’s an activity related to the promotion of the territory, the biodiversity and the slow and 0% consumption, please, describe how it works at local level (if it’s related to traditional practice or traditional organization of the food distribution, promotion of territory or 0% consumption).

Zynep’s activity contributes to 0% consumption as she buys her ingredients from local producers. For her it is particularly important and the supports and encourages such practice.


How did you learn this method/technique/practice?
Zynep has learned this method from local producers in Alexandria.


Is this activity connected to the territory you live in? Is it strictly linked to the specificity of the environment?

Alexandria is a city with a long tradition of ice-cream production (at least 100 years).

Season (season this activity is specifically carried out)

All seasons but the flavours available vary according to seasons.



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